In a press release today Sainsbury’s announced that:

Sainsbury’s has today launched Smart Charge, a brand-new, dedicated EV charging business that will give drivers access to ultra-rapid EV charging points across its stores. This bold move illustrates the retailer’s commitment to the EV industry while providing an exciting new service for drivers.

In new research commissioned by Sainsbury’s, 80% of EV users admitted to avoiding long journeys because of not wanting to charge at public EV charging stations, describing the main frustrations as chargers being broken (40%), not enough charging bays (36%) and speed of service (33%). Designed to mitigate these frustrations, Smart Charge will initially feature over 750 cutting-edge ultra-rapid charging bays rolled out across more than 100 stores by the end of 2024, putting Sainsbury’s in the top five providers of ultra-rapid charging in the UK.

It seems as though Sainsbury’s have been doing a lot of market research. The release continues: